HomeWhatWhyWho

UT Martin Wordmark Guidelines

Primary Wordmark

The primary wordmark is the graphic foundation for all wordmarks. It’s the most immediate and most recognizable way for our audiences to know that the publication in their hands or the website they are visiting has a relationship to UT. Consistent use of the icon and “The University of Tennessee” within the wordmark strengthens the University of Tennessee System’s identity as a cohesive yet multi-faceted institution.

Suggested Usage:
Website header, letterhead, business cards - all applications as identified by our graphic standards

Download primary wordmarks:

JPG files are CMYK, high resolution and intended for print use.
PNG files are RGB, low resolution and intended for web use.
EPS files are vector and intended for custom backgrounds and scaling.

Download primary wordmarks (Black and PMS 151):

Primary Horizontal: JPG PNG EPS  
Primary Stacked: JPG PNG EPS  
Primary Square: JPG PNG EPS  

Download primary wordmarks (PMS 289 and PMS 151):

Primary Horizontal: JPG PNG EPS  
Primary Stacked: JPG PNG EPS  
Primary Square: JPG PNG EPS  



Secondary Wordmark

The secondary wordmark should be subordinate to the primary wordmark. It is less formal and used in applications in which the relationship to the University and its full name are obvious or understood.

Suggested Usage:
Embroidered apparel and marketing collateral such as ink pens, mouse pads and coffee mugs

Download secondary wordmarks (Black and PMS 151):

Secondary Horizontal: JPG PNG EPS  
Secondary Stacked: JPG PNG EPS  

Download secondary wordmarks (PMS 289 and PMS 151):

Secondary Horizontal: JPG PNG EPS  
Secondary Stacked: JPG PNG EPS  




One Color Usage

Graphic identity standards prohibit use of the UT icon in colors other than orange, white or black. Alternate PMS 289 versions of the primary and secondary wordmarks are available for prints using only PMS 289. These PMS 289 wordmarks should not be used in any other instance.

Grayscale versions of the primary and secondary wordmarks are also available.

Restricted Usage:
The PMS 289 wordmarks should only be used in one color print pieces using PMS 289.

Download PMS 289 wordmarks:

Primary Horizontal: JPG PNG EPS  
Primary Stacked: JPG PNG EPS  
Primary Square: JPG PNG EPS  
Secondary Horizontal: JPG PNG EPS  
Secondary Stacked: JPG PNG EPS  

Download grayscale wordmarks:

Primary Horizontal: JPG PNG EPS  
Primary Stacked: JPG PNG EPS  
Primary Square: JPG PNG EPS  
Secondary Horizontal: JPG PNG EPS  
Secondary Stacked: JPG PNG EPS  



Dark Background Usage

When used with dark backgrounds, the primary and secondary wordmarks may be used in orange and white or in all white.

Download reversed, orange and white wordmarks:

Primary Horizontal: EPS  
Primary Stacked: EPS  
Primary Square: EPS  
Secondary Horizontal: EPS  
Secondary Stacked: EPS  

Download reversed, white wordmarks:

Primary Horizontal: EPS  
Primary Stacked: EPS  
Primary Square: EPS  
Secondary Horizontal: EPS  
Secondary Stacked: EPS  

Primary Wordmarks (Black and PMS 151)


Horizontal

UT Martin primary wordmark horizontal

Stacked

UT Martin primary wordmark stacked

Square

UT Martin primary wordmark squared

Secondary Wordmarks (Black and PMS 151)


Horizontal

UT Martin secondary wordmark horizontal

Stacked

UT Martin secondary wordmark stacked

Primary Wordmarks (PMS 289 and PMS 151)


Primary Horizontal

 

Primary Stacked

Primary Square

Secondary Wordmarks (PMS 289 and PMS 151)


Secondary Horizontal

Secondary Stacked

One Color Wordmarks (PMS 289)


Primary Horizontal

UT Martin primary wordmark horizontal

Primary Stacked

UT Martin primary wordmark stacked

Primary Square

UT Martin primary wordmark squared

Secondary Horizontal

UT Martin secondary wordmark horizontal

Secondary Stacked

UT Martin secondary wordmark stacked



Grayscale Wordmarks


Primary Horizontal

UT Martin primary wordmark horizontal

Primary Stacked

UT Martin primary wordmark stacked

Primary Square

UT Martin primary wordmark squared

Secondary Horizontal

UT Martin secondary wordmark horizontal

Secondary Stacked

UT Martin secondary wordmark stacked



Reversed Wordmarks (Orange and White)


Primary Horizontal

UT Martin primary wordmark horizontal

Primary Stacked

UT Martin primary wordmark stacked

Primary Square

UT Martin primary wordmark squared

Secondary Horizontal

UT Martin secondary wordmark horizontal

Secondary Stacked

UT Martin secondary wordmark stacked



Reversed Wordmarks (White)


Primary Horizontal

UT Martin primary wordmark horizontal

Primary Stacked

UT Martin primary wordmark stacked

Primary Square

UT Martin primary wordmark squared

Secondary Horizontal

UT Martin secondary wordmark horizontal

Secondary Stacked

UT Martin secondary wordmark stacked