Dashboard: Advocating for UT

Goal 5: Advocating for the University of Tennessee System

Promote awareness and advocacy for the University of Tennessee System and its distinctive contributions to improving the education, economic development and quality of life of the citizens of Tennessee.

Evaluation Criteria

• Media & Public Events
• Government Relations
• Advocacy

Initiatives

1. Enhance the UT System President’s role as the “voice” for the value of public higher education and access to a public education in Tennessee.
   
   Progress toward the strategic goal of Advocacy via the above initiative will be facilitated by a multi-part strategy to seize additional opportunities to:
   • Present the University’s perspective on key issues and to key audiences
   • Enhance the President’s accessibility
   • Create informed advocates for UT
2. Implement a collaborative System marketing/communications plan that supports all the goals of this Strategic Plan and advances the brand position of the UT System and each of its campuses and institutes.


3. Provide a UT System platform that will enable and support campus and institute efforts to promote and advance the visibility of faculty and faculty expertise within the UT System.


4. Develop and implement a communication plan in conjunction with campus leadership to enhance the promotion of outreach and engagement activities at campuses and institutes, with specific opportunities to communicate with all constituent groups, including alumni and communities across the state.

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Goal 5. Advocating for the University of Tennessee
Media & Public Events

Number of Public Speaking Engagements/Speeches

The number of major speaking engagements remained the same as last year.

	2011-12	2012-13	2013-14
UT System	42	62	62

Definition	Data Source
The number of speaking engagements before the largest, most-influential civic clubs or corporate gatherings in metro areas throughout the state; the Tennessee chamber or economic development conferences, and the like.	Office of Communications and Marketing

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Goal 5. Advocating for the University of Tennessee
Media & Public Events

Number of Press Releases

The number of press releases decreased by 26% from last year.

	2011-12	2012-13	2013-14
UT System	45	70	52

Definition	Data Source
The number of press releases originating from the System Office of Communications and Marketing or re-released from the campuses	UT System Office of Communications and Marketing

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Goal 5. Advocating for the University of Tennessee
Media & Public Events

Number of Traditional Media Mentions

The number of traditional media mentions increased by 26% from last year.

	2011-12	2012-13	2013-14
UT System	65	120	151

Definition	Data Source
The number of traditional media mentions is an extremely conservative estimate based on frequency of University content carried by a variety of global wire services with multi-platform media penetration.	UT System Office of Communications and Marketing

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Goal 5. Advocating for the University of Tennessee
Media & Public Events

Number of Quotations in Traditonal Media/News Coverage or President-Authored Material

The number of quotations decreased from last year.

	2011-12	2012-13	2013-14
UT System	80	100	59

Definition	Data Source
The number of quotations in traditional media is an extremely conservative estimate based on frequency of University content carried by a variety of global wire services with multi-platform media penetration.	UT System Office of Communications and Marketing

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Goal 5. Advocating for the University of Tennessee
Government Relations

Non-session contacts made with elected and appointed officials by UT President

The number of non-session contacts with elected and appointed officials by the UT President increased by 10% from last year. 2011-12 figures reflect the extraordinary effort to introduce state officials to President DiPietro, who assumed office in January 2011.

	2011-12	2012-13	2013-14
UT System	143	126	139

Definition	Data Source
Number of non-session contacts with state elected and appointed officials by the UT President as coordinated by the Office of Government Relations and Advocacy.	Office of Government Relations and Advocacy

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Goal 5. Advocating for the University of Tennessee
Government Relations

Representation by UT President and/or Executive level staff in national policy circles, forums, or councils

The number of national policy circles, forums, or councils attended by UT Executive Officers increased by 36% over last year, and by 100% from 2011-12.

	2011-12	2012-13	2013-14
UT System	21	31	42

Definition	Data Source
The number of key meetings or events attended by the President or his designee wherein governmental issues of national significance relative to the University of Tennessee are discussed, deliberated, or decided (as coordinated by the Office of Government Relations and Advocacy).	Office of Government Relations and Advocacy

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Goal 5. Advocating for the University of Tennessee
Advocacy

Number of Counties with UT Advocacy Partipation (Goal: all 95 Counties)

The total number of counties with UT Advocacly participation increased by 145% since 2011-12.

Counties Represented

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	2011-12	2012-13	2013-14
UT System	35	82	86

Definition	Data Source
The total number of Tennessee counties represented within the UT Advocacy Network.	Office of Government Relations and Advocacy

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Goal 5. Advocating for the University of Tennessee
Advocacy

UT Advocacy Program Participants (Goal: 5,000 participants over 5 years, with a target of 1,000 per year recruited).

Advocacy Program Participants have more than doubled in the past year.

	2011-12	2012-13	2013-14
UT System	40	1,052	2,163

Definition	Data Source
The number of persons recruited (by fiscal years) for the UT Advocacy Program.	Office of Government Relations and Advocacy

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Goal 5. Advocating for the University of Tennessee
Advocacy

Number of UT Advocacy Events and Presentations

The number of UT Advocacy Events and Presentations increased about 7% from last year, and by approximately 140% since 2011-12.

	2011-12	2012-13	2013-14
UT System	13	29	31

Definition	Data Source
The number of presentations given to UT audiences regarding legislative advocacy/issues and the number of educational advocacy events held within a given fiscal year.	Office of Government Relations and Advocacy

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Goal 5. Advocating for the University of Tennessee
Advocacy

Number of meetings with key UT constituents

The number of meetings the UT President had with key constituents increased by 13% over the past two years.

	2011-12	2012-13	2013-14
UT System	307	332	347

Definition	Data Source
The number of meetings with the UT President had with key constituents (alumni, donors, retirees, corporate/research partners).	Office of Government Relations and Advocacy

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