Brand Guidlines

Our brand is our story — the embodiment of who we are, all we’ve accomplished, and all we will accomplish. To convey this successfully requires the consistent use of carefully chosen elements that — when woven together — achieve meaningful and recognizable impact.

Additional brand resources are available to employees on the UT System Central Hub.

Our Brand Elements

The UT System’s visual identity helps tell the story of UT. Colors, typography and logos — each piece plays a role in showing who we are and what we stand for.

Logos

The UT System logo is the cornerstone of our visual identity. Our logo standards ensure clarity, consistency and recognition across all communications and platforms.

The UT System logo.

Colors

Our brand color palettes bring energy, clarity and cohesion to UT System communications. Explore how to apply our primary, and supporting colors effectively.

Rectangle, half UT orange, half Smoky Gray.

Typefaces

Typography shapes how our words are seen and understood. Discover how our brand fonts create a consistent voice across all print and digital materials.

Graphic displaying the various elements of typefaces and letterforms.

Photography

Explore our photo gallery to find images that reflect the UT System’s mission, people and impact — available for media and public use.

UT President Randy Boyd shaking hands with a graduating student during commencement at UT Southern, May 2025.

Campus Brand Resources

Our campuses maintain their own brand identities. Visit their websites to find out more about their respective brand resources.

Trademark and Licensing

The UT System Office of Trademark Licensing monitors commercial and internal use of our trademarks. Visit their page to learn more about becoming a licensed vendor.