Established in 1983, the university’s trademark licensing program protects the use of the university’s names, logos, slogans, insignias, symbols and mascots. These indicia are trademarks and service marks that are protected by federal and state law. Any use is prohibited unless authorized by UT.
For questions concerning UT Knoxville licensing, please contact license@utk.edu.
Questions about licensing for all other UT campuses, please contact dougherty@tennessee.edu.
The university’s trademark licensing program sets standards for the commercial use of all university trademarks. In addition, the program provides a means to identify licensed products as “Officially Licensed.” The importance of the program is to ascertain that products are in good taste and are appropriate to the university’s status as a leading institution of higher education.
The program also assures that the university shares in the benefits derived from the commercial use of both its trademarks and service marks. Consumers may purchase licensed products with the confidence that the proceeds support and enhance scholastic missions of the university.
This formal licensing program is administered through the UT System Division of Communications and Marketing and the General Counsel in partnership with the the Collegiate Licensing Company (CLC).
CLC is the nation’s leading collegiate licensing and marketing representative. Formed in 1981, CLC assists collegiate licensors in protecting and controlling the use of their logos through trademark licensing.
CLC represents nearly 200 of the nation’s top colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA, and those collegiate partners entrust CLC to protect, promote and grow their brands. Based in Atlanta, CLC provides its member institutions the expertise, resources and experience necessary to maximize licensing revenue potential through the power of consolidation.
For information regarding licensing opportunities or use of any of the University’s logos or verbiage, contact:
Collegiate Licensing Company
1075 Peachtree Street, Suite 3300
Atlanta, GA 30309
Phone: 770-956-0520
Fax: 770-955-4491
Royalty/accounting inquiries: accounting@clc.com
Application process inquiries: applications@clc.com
Inquiries about insurance: insurance@clc.com
Corporate inquiries about promotions: promotions@clc.com
Retailer inquiries about promotions or licensee information: retail@clc.com
The UT System General Counsel provides general information and guidance on understanding the complex landscape of copyright law and the use of copyrighted materials.
The wait is over! Discover our redesigned website, where streamlined navigation meets user-friendly design and purposeful content.
Learn more about the UT System by exploring our new website. With five UT campuses and two statewide institutes, everywhere you look, you’ll discover opportunity at UT.