Communications and Marketing

The Division of Communications and Marketing leads branding and outreach efforts to highlight the university’s vital role in Tennessee through storytelling, media and creative partnerships. The division also provides strategic direction and implementation of individual and collaborative projects that support the mission and goals of the university’s strategic plan.

A close-up of a podium microphone with the UT icon.

Brand Guidelines

Our marketing team strengthens and protects the UT System’s reputation by ensuring consistent, strategic use of brand elements across all communications, platforms and materials.

A large, UT icon table-top accessory sitting on a white table, surrounded by other marketing gifts and giveaways.

Public Records Requests

UT is committed to transparency. Learn how to request access to public records in accordance with the Tennessee Public Records Act.

Sunrise aerial view of downtown Knoxville, showing UT Tower.

Media Contacts

Whether you have a general question or are seeking specific information about the UT System, our team can help by directing your inquiry to the appropriate person or unit for a timely response.

A man with a black jacket, white shirt and orange bowtie talks to reporters holding microphones in front of them.

Trademark Licensing

Established in 1983, the university’s trademark licensing program protects the use of the university’s names, logos, slogans, insignias, symbols and mascots. These indicia are trademarks and service marks and are protected by federal and state law.

Orange and white baseball hats lined up on table

Everywhere You Look, UT

With a presence in each of Tennessee’s 95 counties, the UT System serves and supports all citizens statewide. From fertile farms to new fields of study, we’re there. Right now we’re sharing our story of statewide impact in a big way — by painting murals on barns and buildings in county across Tennessee.

An elderly couple, both wearing black jackets with the UT Knoxville Power T embroidered on it, stand in a field in front of a red barn.

Contact Us

General inquiries should be directed to:

Division of Communications and Marketing

Sharing the Stories That Shape Us

Stay connected to the UT community with Our Tennessee — your source for alumni stories, campus updates and features that highlight the university’s statewide impact.