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About

  • About the UT System
  • Leadership
  • Divisions, Offices & Departments
  • Jobs and Careers
  • Mission & Values
  • Strategic Plan
  • Facts & Figures
  • Doing Business with UT
  • Transparent UT
  • History of UT
  • Contact Us

Academics

  • Academics & Student Success Overview
  • Affordability of a UT Degree
  • Value of a UT Degree
  • Campus Guide
  • Continuing Education
  • Student Success Initiatives

Research & Innovation

  • Research Overview
  • Impact
  • Partnerships
  • Centers and Institutes
  • Governor’s Chairs
  • West Tennessee Solar Farm

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  1. Home
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  5. Brand Guidlines
  6. UT System Colors

UT System Colors

Brand Guidlines
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  • UT System Colors
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Primary Brand Colors

Instantly recognizable and strongly associated with service to Tennessee, orange is our color — a unifying signifier of the UT’s bold and energetic spirit. We contrast orange with gray, a timeless and adaptable color which provides balance to the primary palette.

Both colors were adapted from the system’s flagship Knoxville campus, and we continue to share ownership of these colors. Tennessee Orange and Smoky Mountain Gray should dominate any piece that tells the story of the UT.

Tennessee Orange
CMYK (0, 55, 100, 0)
PMS 151
RGB (255, 130, 0)
HEX (#ff8200)
Smoky Mountain Gray
CMYK (0, 0, 0, 85)
PMS Cool Gray 11
RGB (75, 75, 75)
HEX (#4B4B4B)

Black is not a color in our palette and should only be used in cases where black and white printing is the only option.


Neutral and Accent Colors

The UT System brand incorporates neutral and accent colors to support its primary color palette without competing with it. Neutral colors were selected to complement designs subtly and may be used at full saturation or as lighter tints. Accent colors are intended to add visual interest, particularly in strokes, design elements and infographics. While primarily used in internal or complex, multi-page communications, these accent colors provide flexibility and variety while maintaining brand consistency.

Color wheel showing examples of the UT System neutral and accent brand colors.

Color Accessibility

Color is an important asset in visual design, enhancing your message’s aesthetic and emotional impact. However, some people have difficulty perceiving color. In addition, people using text-only, limited-color or monochrome displays and browsers are unable to access digital content presented only in color.

All UT System websites and digital products are designed to meet or exceed the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA compliance — an international standard for usable design.

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